Jemima Osunde laments industry pressure: “Actors now pushed to double as content creators"

• Jemima Osunde revealed that casting decisions successful Nollywood progressively hinged connected an actor’s societal media following, with producers expecting actors to beforehand films online
• Osunde argued that the work of selling a movie done societal media contented instauration should not autumn connected actors
• The histrion pointed retired that the unit to support an progressive online beingness created an further furniture of enactment for actors

Jemima Osunde, a fashionable Nollywood actress, voiced her concerns astir the increasing anticipation for actors to instrumentality connected roles arsenic societal media contented creators to unafraid casting opportunities.

In a candid video shared connected Instagram, she highlighted the evolving dynamics of the Nigerian movie industry, wherever societal media beingness has go a prerequisite for actors.

Jemima Osunde talks astir manufacture unit among Nollywood actors. Photo Credit: @jemimaosunde
Source: Twitter

The communicative sparked discussions among fans and industry stakeholders astir the fairness of specified demands.

Osunde’s remarks shed airy connected a important displacement successful Nollywood’s casting culture. She explained that producers present viewed an actor’s societal media metrics—such arsenic followers, engagement, and contented output—as captious to a film’s selling strategy.

In the Instagram video, she expressed vexation that actors without a robust online beingness risked being overlooked, careless of their endowment oregon suitability for a role.

Osunde stressed that this inclination forced actors to juggle 2 chiseled professions: acting and contented creation. She noted that creating reels, posting updates, and engaging with fans online required clip and skills that galore actors mightiness not people person oregon privation to develop.

This expectation, she argued, blurred the lines betwixt an actor’s trade and the promotional duties typically handled by selling teams.

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Reactions to Jemima Osunde's comments

@loveth_ogbene

"I americium an actor! My movie ‘A Danfo Christmas’ is connected Prime. I played pb role… I americium melodramatic of people but you spot contented !!! Ohhhh my godddd 😭 I conscionable can’t look to bash it well… I’ve tried and tried. Welcome to Nigeria wherever Actors indispensable beryllium Content Creators excessively 😩"

@brofolu said:

"No vex dear, adjacent entrepreneurs dey creation for tiktok😂😂"

@thesandypreneur replied:

"My ain is that are they paid separately to market/promote these movies?"

@fheyioflagos replied:

"Infact they are forcing everybody. So who is going to beryllium a banker, lawyer and doc successful 2050? Cos the complaint it’s going ehn"

@olayimartha said:

"Na truthful 1 feline accidental cipher dey patronize americium until him commencement to creation for tiktok!😒"

@olyywealth commented:

"Even if you spell for immoderate audition they volition inquire for your ig leafage , e get reason"

@sprintexng said:

"that is what the algorithm understands now, not lone you actors adjacent mean concern brands. spell and cheque if you don’t creation oregon bash brainsick happening online you won’t spot engagement. to maine it look similar they are utilizing this algorithm to power us"

Jemima Osunde connected actors having to make societal contented for movies. Photo Credit: @jemimaosunde
Source: Twitter

Jemima Osunde reacts to BBL rumours

In an earlier Legit.ng story, Jemima Osunde addressed rumours astir undergoing BBL.

The actress responded with a crisp and concise question to situation the user’s statement, seeking to clarify the matter.

The speech sparked reactions from fans.

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Proofreading by James Ojo, transcript exertion astatine Legit.ng.

Source: Legit.ng