ICSAN commits to supporting sustainable development in creative sectors

With the galore opportunities that abound successful the originative and media industry, the Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN) said it is committed to driving the enlargement of the frontiers of cognition to maximise the imaginable of the country’s talented youths for sustainable development.

Noting that the industry’s maturation was yet to scope its peak, the institute said the Nigerian media industry, encompassing film, music, art, entertainment, and contented creation, was the fastest-growing originative industry.

Speaking during a capacity-building programme for entrepreneurs and practitioners successful Nigeria’s originative and media industry, President/Chairman of Council, ICSAN, Funmi Ekundayo, said Nigeria has witnessed maturation from the assemblage that contributed astir N154 cardinal to the country’s Gross Domestic Product (GDP).

She cited a PwC Global Entertainment and Media Outlook, which projected that the assemblage could make $14.8 cardinal successful gross by the extremity of 2025.To this end, Ekundayo stressed that ICSAN would continually enactment young radical and assistance transmission their originative vigor into the nationalist productivity pool.

Chairman, Channels Media Group, Dr John Momoh, who stated that entrepreneurs are the builders of the adjacent signifier of the originative industry, said determination is simply a request for them to innovate boldly and crook visibility into action, particularly with emerging technologies, which helium said is the caller frontier.
Stating that the aboriginal is digital, helium urged that youths indispensable beryllium equipped with ethical and governance grounding.

“Sustainable maturation begins with people, and we indispensable empower the adjacent generations of creatives, equip the youths with not conscionable storytelling but design, ethical and governance grounding,” helium said.

He besides advocated the request to sustainably fortify media independency and integrity.

“This is simply a telephone to enactment arsenic we state industries that thrive connected nationalist spot arsenic your marque is lone arsenic beardown arsenic your values. We request to determination from inspiration to instauration and from momentary interaction to sustainable growth. That means policies that support intelligence property, incentivise innovation and supply entree to financing for startups and creatives,” helium said.

Speaking connected the theme, ‘Driving Sustainable Development successful Nigeria’s Creative and Media Industry’, a governance expert, Dr Nosike Agokei, said for the manufacture to thrive, it indispensable acceptable up a firm governance model to guarantee maximum growth.

He stressed the value of bully firm governance and ethical practices successful promoting and managing palmy ventures successful the originative and media industries.

He said the nonaccomplishment of galore organisations wrong the manufacture stems from anemic interior structures, mediocre transparency, and the lack of wide power systems.

He urged manufacture players to acceptable up boards comprising individuals with acquisition and integrity, make beardown policies, found interior audit functions, and specify hazard absorption frameworks.

Chairman of the Creative and Media Sectoral Group, Waheed Olagunju, highlighted the value of acquisition and endowment improvement successful gathering a resilient originative economy.

Calling connected the request to put successful the adjacent procreation of creators, helium said that strategical investments indispensable spell manus successful manus with the grooming and empowerment of young Nigerians successful media, design, animation, manner and related fields.

Earlier successful his remarks, Supervising Council Member, ICSAN Sectoral Group, Babatunde Pelewura, highlighted each the groups and however each of them person made impactful contributions to their mandates.