Experts chart path for CSR at MediaConsortium conference

The inaugural variation of MediaConsortium’s Corporate Social Responsibility (CSR), Sustainability Impacts and Excellence Conference and Awards was held precocious successful Lagos.

The lawsuit brought unneurotic manufacture leaders, policymakers, sustainability advocates and selling professionals to research actionable pathways for CSR-driven organisational maturation and societal impact.

Themed, “Driving a Sustainable Future: Leveraging CSR for Organisational Growth,” the league provided a level for in-depth discussions connected however companies could embed CSR into their halfway strategies and observe businesses making outstanding contributions to societal and biology sustainability.

Delivering the keynote code Ekuma Eze, Head of Corporate Affairs and Sustainability astatine Rite Foods, who was represented by Olukemi Ogunsankin, emphasised the urgency for businesses to clasp sustainability.

“As radical go much environmentally concerned, businesses indispensable accommodate to enactment applicable and responsible,” Ekuma said. “Companies that prioritise sustainability and satellite stewardship not lone assistance the situation but besides heighten their marque representation and pull much customers.”

He further said that sustainable practices specified arsenic investing successful renewable vigor and integrated farming could construe into semipermanent outgo savings and accrued profitability.

Special Adviser to the Minister of State for Health and Social Welfare, and President of the Lagos Recyclers Association, Dr Femi Idowu-Adegoke, successful addressing attendees, noted that CSR successful Nigeria indispensable germinate beyond foundation and go a cardinal concern strategy.

“In Nigeria, wherever socio-economic and biology issues persist, businesses that strategically integrate CSR into their operations tin execute competitory advantage, stakeholder trust, and semipermanent profitability,” helium remarked.

Idowu-Adegoke stressed that portion the authorities continues to code nationalist challenges, the backstage sector’s strategical engagement done CSR is indispensable. He encouraged organisations to spell beyond token acts and clasp structured, impact-driven CSR initiatives.

A vibrant sheet treatment moderated by the contiguous past Chairman of the Brands Journalists Association of Nigeria (BJAN), Clara Okoro, explored captious questions astir effectual CSR implementation, challenges faced by companies, and opportunities for deeper impact.

In his invited address, Co-Publisher of MediaConsortium Magazine and 1 of the lawsuit conveners, Adetunji Faleye, acceptable the code for the day. He said: “Corporate Social Responsibility is nary longer conscionable a buzzword; it is simply a cardinal committedness that forward-thinking organisations indispensable clasp to make lasting impact.” The lawsuit ended with antithetic awards recognising organisations that person demonstrated excellence successful CSR.