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The Premier League giants person yet filled the front-of-shirt void with Dubai’s DAMAC Properties, successful what could beryllium the commencement of a caller era.
After an uncharacteristic 50-match tally without a front-of-shirt sponsor, Chelsea FC person yet unveiled a caller short-term concern with DAMAC Properties, a Dubai-based luxury existent property developer.
The deal, announced this week, volition spot DAMAC's branding featured connected the men’s and women’s kits for the remainder of the 2024/25 season.
DAMAC volition beryllium connected the Chelsea shirts for their remaining 4 Premier League fixtures arsenic good arsenic the remaining Europa Conference League campaign.
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While fiscal presumption stay nether wraps, insiders quoted by Daily Mail picture the statement arsenic “healthy,” with Chelsea’s iconic marque being tied straight into DAMAC’s ambitious £1 cardinal “Chelsea Residences” development.
The seafront existent property task successful Dubai volition see implicit 1,400 units, each boasting exclusive entree to Chelsea-branded fitness, wellness, and concierge services.
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In a associated press release, the Premier League giants with an estimated nett worthy of $3.13 cardinal arsenic per Forbes, and developer framed the determination arsenic much than a logo deal.
“DAMAC Properties has been astatine the forefront of the Middle East’s luxury existent property market.
An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched successful concern with Chelsea FC successful Dubai, slated to beryllium the first-of-its-kind football-themed branded residences.
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“The caller improvement volition beryllium built with Chelsea Football Club's celebrated marque woven into the fabric, from its concierge work to its high-performance spaces. It volition bespeak the precise champion of Chelsea FC some successful presumption of high-end style, committedness to excellence and imaginativeness for the future.
“To showcase this groundbreaking, planetary concern and observe the motorboat of the first-ever Chelsea Football Club branded residences, DAMAC Properties volition diagnostic connected Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut astatine the UEFA Conference League semi-final fixture against Djurgarden this Thursday.”
Chelsea’s competitory marketplace and much to come
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Talks are ongoing with assorted firms implicit aboriginal sponsorships, including deals for the upcoming Club World Cup successful the United States and adjacent season’s front-of-shirt rights.
According to reports, Chelsea, the 5th richest nine successful England, are considering offers from companies crossed a wide scope of industries successful what insiders person called “a competitory process.”
The nine is reportedly prioritising partners that connection strategical value, not conscionable fiscal muscle.
Chelsea person been without a accordant front-of-shirt sponsor since the £120 cardinal woody with telecoms elephantine Three ended successful 2023.
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Their narration soured during the Roman Abramovich sanctions saga, with nationalist backlash from fans aft Three attempted to region itself from the club.
A little interim woody with Infinite Athlete followed, but uncertainty remained until now.
And DAMAC’s accomplishment could people the commencement of a caller era.
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English (US) ·