AFRIMA Hosting Rights: African Union writes Nigeria, South Africa

The African Union Commission (AUC) Nigeria and South Africa person been called connected to instrumentality vantage of the hosting rights benefits of the adjacent 2 editions of the prestigious yearly All Africa Music Awards, (AFRIMA).

In a missive bearing notation fig HHS/CUL/16/170.23 and signed by the AUC’s Commissioner for Health, Humanitarian Affairs, and Social Development, Her Excellency, Ambassador Minata Samate Cessouma, the AU said the telephone aligns with its policies for the strategical translation of Africa done societal integration, arsenic outlined successful AU Agenda 2063, the Charter for African Cultural Renaissance, and the AU Plan for Action connected Cultural and Creative Industry.

The AU describes AFRIMA arsenic a planetary level for celebrating and processing Africa’s divers philharmonic talents and taste heritage, highlighting the important opportunities hosting the prestigious awards presents for the selected big country

“Since 2014, the African Union has been partnering and moving successfully with AFRIMA to develop, observe and beforehand African euphony globally for the intent of integration/inclusivity, economical prosperity and satellite bid via its 7 halfway pillars: (1) Music Awards, (2) Music Festivals; (3) AFRIMA originative Academy; (4) Talent Discovery and Promotions; (5) Music Business Hub; (6) Advocacy; (7) Advisory and Policy Debates,” the missive reads.

“AFRIMA is the biggest and longest moving euphony grant and level successful Africa, with a immense planetary appeal, diaspora audience, and youthful fans. The main lawsuit events of AFRIMA are usually broadcast unrecorded to implicit 84 countries astir the satellite aft a continental and planetary roadworthy show, with thousands of euphony artists, actors, celebrities, members of the diplomatic corps, professionals successful the originative space, tourists, media and fans from each implicit the satellite converging connected the big country.”

A missive received by the Minister of Art, Culture and Creative Economy, Hannatu Musawa, connected behalf of the Nigerian government, a transcript of which was seen by our correspondent, reads: “Nigeria, arsenic a beacon successful African euphony with immense young population, should it judge to big AFRIMA, stands a promising accidental successful elevating the country’s affirmative planetary presence, bolstering artistic, tourism and economical growth, fostering taste speech and occupation creation, and reinforcing a affirmative cognition of our continent’s affluent taste practice connected a planetary scale.”

The palmy past variation of AFRIMA was hosted and partnered by the authorities of the Republic of Senegal successful the metropolis of Dakar. The hosting rights of AFRIMA are usually bestowed connected a state that shows capableness and committedness to conscionable up with the request and conditions.

The acting Director for Social Development, Culture, and Sports Division, African Union Commission, Ms. Angela Martins confirmed the invitation and petition to bid for the hosting rights extended to the 2 countries.

She said that AFRIMA provides a unsocial accidental for the big state to showcase its affluent taste heritage, make her euphony sector, beforehand tourism, and stimulate economical growth.

“This telephone to enactment comes arsenic portion of the AU’s committedness to promoting taste exchange, unity, and economical improvement crossed the African continent. We impulse the governments of Nigeria and South Africa to prehend this accidental to fortify intra-African collaboration (in enactment with AFCTA) wrong the euphony manufacture and heighten their planetary visibility positively.

“AFRIMA serves arsenic a premier level for African artists successful Africa and diaspora to showcase their talent, summation planetary exposure, and link with audiences worldwide,” she said.

She added that arsenic the bidding process is itching towards its deadline, the African Union remains committed to providing enactment and guidance to guarantee a palmy hosting of AFRIMA.

She besides reiterated the AUC’s readiness to enactment intimately with the selected big state to maximize the interaction of the lawsuit connected the African euphony industry, tourism, wide system growth, and socio-cultural landscape.